Turana Atash London

About Us

About us

Introducing Turana Atash: Leading the Way in Modest Luxury Swimwear

Woman-Owned brand, Turana Atash, founded by Turana in London in 2023 is a luxury modern Swimwear and Resortwear brand pioneering the way for modest fashion that can be worn by all! From Surf to Swim, each piece that is crafted is crafted with the intention to be diversely worn around the globe.

The brand’s attention to detail begins with the logo. The logo can be seen on all their content, and on their designs yet has multiple meanings that make the brand all the more special. The logo of course spells out TA for Turana’s initials. In addition to this in Arabic calligraphy the logo has been formed to look like the word sea which is perfect for a swimwear brand and finally the word Atash means flame, which can be seen in the logo. This small detail is emblazoned throughout the brand and is the first of many signs that points towards their attention to detail.

Redefining Swimwear with Purpose & Empowerment

Turana Atash is aware of the saturation of swimwear in our modern world and will be launching their brand as an innovative step into the swim and resort-wear space. Going above and beyond just the aesthetic, they’re bringing purpose and quality to industry.

Turana Atash creates beautiful yet modest swim and resort-wear, taking western style swimwear and developing it with the contemporary Middle Eastern World view in mind, for luxury pieces appropriate for all. Their mindset when it comes to designing is straightforward, they believe that fashion and modesty can be synonymous with one another and therefore combine modesty with intricate design to create garments that make you feel positive about yourself, leading to something that’s really empowering.

The brand projects positive energy into the universe that’s going to come back to you – whether that’s in love, health or good fortune, from the packaging to the aesthetic, that’s Turana Atash.

#ModestYetMagnificent #WomenOfTheWorld

The Story Behind Our Logo

Turana Atash’s logo shares a close meaning with our founder, representing three personal aspects of her life. When creating our logo, it was important that it was meaningful and represented both the brand, our products and our founder. In the initial stages of creating Turana’s logo, it was considered how it could mirror the Arabic word ‘sea’ written as; بحر. Although sea written in Arabic was beautiful, our founder then combined her interests in calligraphy to create a new formation of the word.

During the final design stages, It was vital to include the initials of our founder. This was taken into account when establishing the logo, as a few modifications to the calligraphic design of the Arabic word sea, was made in order to resemble the founder’s initials ‘TA’.

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