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Launching 14.04.25

The Moon & Sun Collection

Shop Your Favourites

Summer Essentials

Timeless Swimwear Collection

A NEW ERA IN COASTAL WEAR

Timeless Resort Wear

From a single moment to a lasting movement

Wear Your Energy

The Existenia Collection

Free Worldwide Shipping and Free Returns

DANYA F M ALMULLA

THE DIVA DEE

As Seen On

Fatma Husam

Wearing Ameera Kaftan

Leen AlMasri

Wearing Maraya Full Set Beige

Sara Coelho Ansari

Wearing The Solar Plexus Chakra

Shegina Goder

Wearing Farah Fringed Dress

Mariah Idrissi

Wearing Heart Chakra Abaya

Haneen Al Saify

Wearing Farah Fringed Dress

Jasmin Omar

Wearing Amara Swimsuit

Sarah Naja

Wearing Maraya Swimsuit

As Featured In

Rather than compromise, she decided to create it.

founder Story

As a someone who dressed modestly, Turana Atash struggled for years to find swimwear that reflected both her style and her values. Options on the market felt limited - either overly conservative with little attention to design, or fashion-forward but lacking the coverage and functionality she needed. What she wanted did not exist: swimwear that honoured modesty while still feeling elevated, contemporary, and empowering.

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Modesty as modernity

Designed with a global perspective and regional relevance, the brand reflects women who move between cultures, cities and identities, exploring femininity beyond traditional definitions

Community

Nurturing the sisterhood bond and creating a community of women who move through the world with intention

Craftsmanship

We unite conscious craftsmanship with elevated design

Versatility

Garments are designed to adapt, layer and transition across real daily rhythms.

Our Customers

Show us your look. Tag us on Instagram for a chance to be highlighted.

Wearing Amara Top