About Us
Meet Turana Atash
Turana Atash, the visionary designer behind the brand, brings her unique perspective as a UK-based creative deeply inspired by the Gulf’s rich culture and dynamic modernity. With a passion for empowering women, Turana set out to create a brand that embodies freedom of choice, blending timeless tradition with contemporary luxury. Her vision is to offer women designs that not only reflect their individuality but also inspire confidence and strength in every aspect of life. By prioritising sustainability, ethical practices, and impeccable craftsmanship, Turana Atash champions a new era of fashion where elegance and luxury meet empowerment, making her brand a global symbol of choice and self-expression for women.
Redefining Swimwear
Turana Atash London aims to redefine swimwear for the modest luxury fashion market, blending elegance, functionality, and cultural sensitivity to meet the needs of modern, style-conscious women. Inspired by the rich traditions of the Gulf and designed with inclusivity in mind, the brand’s swimwear collections combine high-quality materials, innovative silhouettes, and timeless designs to offer comfort without compromising sophistication. Each piece is thoughtfully crafted to encourage freedom of choice, offering versatile designs that can be styled in multiple ways- allowing women to personalise their look and adapt their swimwear. Turana Atash’s vision is to set a new standard for modest swimwear, empowering women to feel confident and chic, whether lounging by the pool or enjoying a day at the beach. By prioritising sustainability and craftsmanship, the brand ensures its pieces align with the values of discerning women seeking both modesty and luxury in their fashion choices.
Hear From Our Customers
“I love this bathing suit. I feel beautiful and it’s very flattering. Walking around like a star in my new modest swimsuit! I got it for skin cancer purposes, but I love these styles and the more modest options brands are making fashionable. I feel confident and beautiful at the beach, pool, or water park — like a queen!”
– Haley (Customer)
“Beautiful swimsuit and really amazing quality. The fabric is honestly so soft and dries really quickly when you come out the pool. The design is so unique and I am receiving so many compliments. Love it and definitely recommend!”
– Dalia (Customer)
“Such a chic swimsuit. I love it so much I’ve even been wearing the top out with trousers. The fabric is very lightweight and soft. I also noticed that it dries very quickly which I love. I will definitely be purchasing the other colours so I can mix and match.”
– Amal (Customer)