Turana Atash London was born from a personal search that turned into a wider purpose.
MEET THE FOUNDER
As a someone who dressed modestly, Turana Atash struggled for years to find swimwear that reflected both her style and her values. Options on the market felt limited - either overly conservative with little attention to design, or fashion-forward but lacking the coverage and functionality she needed. What she wanted did not exist: swimwear that honoured modesty while still feeling elevated, contemporary, and empowering.
Rather than compromise, she decided to create it.
What began as a personal solution soon revealed itself as a gap in the global market. Turana recognised that countless women shared the same frustration - women who wanted to participate fully in travel, leisure, and beach culture without sacrificing identity, faith, comfort, or aesthetic standards. She set out to build a brand that centred them, not as an afterthought, but as the starting point.
Our mission is to design contemporary, culturally intelligent womenswear that moves with her life - balancing strength and softness, structure and fluidity - so she never has to choose between modesty and modernity.
A dedication to dressing women for every facet of their lives
From resort to runway From a single moment to a lasting movement
A refined expression of elegance, reimagining contemporary dressing as modern self-expression - where thoughtful design is elevated and lived in, every day.
Customers Reviews
“I love this bathing suit. I feel beautiful and it’s very flattering. Walking around like a star in my new modest swimsuit! I got it for skin cancer purposes, but I love these styles and the more modest options brands are making fashionable. I feel confident and beautiful at the beach, pool, or water park — like a queen!”
– Haley (Customer)
“Beautiful swimsuit and really amazing quality. The fabric is honestly so soft and dries really quickly when you come out the pool. The design is so unique and I am receiving so many compliments. Love it and definitely recommend!”
– Dalia (Customer)
“Such a chic swimsuit. I love it so much I’ve even been wearing the top out with trousers. The fabric is very lightweight and soft. I also noticed that it dries very quickly which I love. I will definitely be purchasing the other colours so I can mix and match.”
– Amal (Customer)